Over the last year, Trend Micro has seen significant changes in the security industry, and likewise, we have been developing internally to meet these new challenges presented by evolving threats, emerging technologies, and our competitors. Inside Trend Micro, we are focused on better serving our customers based on their needs, how they use computing technologies, and how they are impacted by an ever-changing threat landscape - customers will come to know Trend Micro as a friendly, knowledgeable partner to help ensure their computing security through flexible and customizable solutions.
Outside Trend Micro, computing threats have become silent killers - profit driven, and invisible to the end-users. No longer is the goal of malware writers about making noise and getting on the evening news, but stealing personal information, manipulating PCs to be used as zombie machines, and committing cybercrime. The growing complexity of the Internet in our daily lives has brought with it the proliferation of many Web-based threats, but also more opportunities for Trend Micro to develop ways to take care of our customers' security needs without customers concerning themselves. The nature of networking has also changed; there are no more boundaries in the network – wireless systems and mobile devices, Web 2.0 with its ability for tremendous amounts of user content, and virtual offices have all made the flow of information cross many platforms and many providers.
As the network has expanded, our protection strategies must also expand. Trend Micro is staying at the forefront of protection methods with new In-the-cloud services, and by analyzing the root causes of information leakage designed to prevent information-stealing malware from entering into a user's information flow. Our goal, as it has been for years, is to help create a world safe for the exchange of digital information.